I have baptism, confirmation and marriage documents of some of my ancestors from the 1800’s. I am putting them in an album for my 2 daughters. I only have one original of each document. I would like to copy those ‘yellowed’ documents so that I can have an album for each daughter. I plan on giving each a book that contains half originals and half copies. I just would like all the documents in both books to have that old,yellowed look. Is there paper on the market that looks like that? What is it called and where can I purchase some? I will need both letter size and legal size paper.

When your real estate investing business is in its infancy, dollars spent on marketing must be spent carefully. It’s easy to listen to the advice of the gurus (who probably have much more expendable cash than you do) telling you to get a Yellow Pages ad, or to send out mass mailings, and on and on. It can get confusing.

The key to good marketing is not how much money you throw at advertising, but how well you manage your marketing. While a Yellow Pages ad may work well for others, that might not be the best investment of your advertising budget. In the beginning try marketing methods that are not highly expensive, but methods that can be tracked and measured. Let’s look at a few:

1. Networking

One of the simplest, quickest and least expensive ways to advertise your business is to tell people. Attend business exchange meetings. Get active in your local Chamber of Commerce. See if there is a local real estate investor association (REIA) in your city or town. If so, join and get involved. No matter where you go, hand out your business cards and tell people that you buy houses.

2. Business Cards

That brings us to another inexpensive way to advertise – handing out business cards. You may hear conflicting opinions regarding business cards. Some say spare no expense. Get the best cards money can buy. But is this best for you at this time? If you begin with computer-generated business cards, it will give you time to decide for sure what you want your cards to look like and what you want them to say. After all, if someone is desperate to sell their house, do you think they will decide not to call you if your card doesn’t have raised lettering? Do what is best for your business at this time. The point is not what your cards look like, but how they are used. Hand them out wherever you go.

3. Signs

Another controversial item is yard signs (or bandit signs as they are called because they are quickly stolen). These may be illegal in your area, but you can still place them in the yards of the properties you are selling. And you can put them in the yards of friends who give you permission. There are companies who, for a fee, will put out your signs on a Friday evening and pick them up on Sunday evening. Thus they are out for the entire weekend. This is an area where it’s good to begin small, and decide from there if the investment is worth it. Like them or loathe them, roadside signs are effective in capturing a lot of calls and uncovering many bargain properties.

4. Classified Ads

The key to effective classified ads in your local newspaper is consistency. If you begin with a simple “We Buy Houses” ad in the “Real Estate Wanted” section of your paper, run it daily for several months. Don’t just stick it in on a Sunday once in a while to “see” if it works. Budget it into your marketing plan and chalk it up to the cost of doing business. First of all, when readers see that same ad week after week, soon they begin to think of you as a reputable business. (Read that “trusted.”) Secondly, if you skip a few days, that may be the very day a motivated seller is looking for someone to purchase their distressed property. But you missed it!

5. Mail Campaigns

Entire books have been written on the ins and outs of mail campaigns. In the early days of your business, use mail campaigns only for highly targeted groups such as absentee property owners, or expired listings. Writing good sales copy, printing and mailing letters is a demanding task. Statistical data indicates it takes 4-7 times before someone responds to an ad, therefore, consistency is a critical factor to your success when employing this marketing method. Again, assess your own business and see if this is the marketing method you are prepared to undertake.

6. Flyers

Bright colorful flyers can be an effective and inexpensive way to get the word out that you are buying distressed properties. If you have selected a particular neighborhood in your city, consider hiring a high school student to take flyers door to door. Or hand them out in local businesses in the area. Post them in places like grocery stores, mail centers, and Laundromats. When the advertising budget is tight, this method can be a real winner.

7. Internet

It costs so little to create a website these days it would be a waste not to have your own. Purchase a domain name that is your business name – or similar to your business name. (Some real estate investing groups offer inexpensive website programs that you can use. Check it out.) As you build up a list of possible investor/buyers, get their email addresses. When you have a property come available, quickly email your list letting them know. In this day and age no real estate investor should be without Internet capabilities. It’s there and much of it is free. Make it work for you.

Conclusion

This is just the beginning of ways you can begin to market your business. As you get your name out there, another consideration will be your phone system. If at all possible retain an answering service so each call will be answered by a live person. That will speak volumes about the credibility of your business, and will capture more leads. Half the people who get voice mail will not leave a message, but they will talk to a live person.

Work on your marketing plan. Set it up to fit your needs at the present moment. Track all leads to know what is working and what is not. From month to month you can make the needed adjustments by using the tracking information you have received. Soon you will know exactly what works best for your particular situation.

The logo of Pengda Construction Group is the spiritual totem of all the Pengda people.
It resembles order, belief, action and dream. The combination of the letters “P” and “D” forms “Pengda”, which implies the precise order of the aesthetics of geometry, are also like a road sign as well as an architectural plane in opposite directions.

Sky blue, golden yellow and titanium white are the dominant shade of the logo’s color.
Blue, which is from the sky, is calm, rational and profound, and also stands for technology, industry and the infinite future.
Yellow, which is from the soil, is warm, conservative and strong, and also stands for culture, foundation, emotion and the long history.
White, which is from the soul, is holy, vacant and lofty, and also stands for spirit, level and eternal goal.
The logo with a round shape outside and square inside resembles the theory that “the sky is round and the earth is square”, which is full of the Chinese traditional universe concept. It means the ideal and harmonious residential building for human beings, and represents Pengda people’s great ambition of embracing the global market.
The whole logo is stable and compact, which displays the eternal goal, precise order, firm belief, brave action and ambitious aim of Pengda’s enterprise image to enter the cutting edge of the construction project.
The logo of Pengda Construction Group is the spiritual totem of all the Pengda people.
It resembles order, belief, action and dream. The combination of the letters “P” and “D” forms “Pengda”, which implies the precise order of the aesthetics of geometry, are also like a road sign as well as an architectural plane in opposite directions.

Sky blue, golden yellow and titanium white are the dominant shade of the logo’s color.
Blue, which is from the sky, is calm, rational and profound, and also stands for technology, industry and the infinite future.
Yellow, which is from the soil, is warm, conservative and strong, and also stands for culture, foundation, emotion and the long history.
White, which is from the soul, is holy, vacant and lofty, and also stands for spirit, level and eternal goal.
The logo with a round shape outside and square inside resembles the theory that “the sky is round and the earth is square”, which is full of the Chinese traditional universe concept. It mean

Cleaning companies have a variety of marketing methods open to
them for gaining new clients.

· Telesales · Yellow pages advertising · Thompson’s Local
Directory · Mailing lists · Leaflet drops · Newspaper
advertising · Journal advertising · Direct selling · Internet
advertising

In my own experience cold calling on companies has not met with
any success. Most companies who want cleaning carried out
already have cleaners in place and they will only change them if
they think they can get it done cheaper or if they are
dissatisfied with the cleaning. Managing to locate a company who
are in the process of making a decision about their cleaning and
telephoning them at that moment in time is a very long shot. You
must make the decision as to whether it is cost effective to tie
somebody up on the telephone for long hours for possibly little
return. If for example your cleaning covers a very wide area
such as a whole region of the UK then it may be worth it, but if
you are restricted to a small area then probably not. What you
may end up with are a lot of calls to give quotes simply because
the company wants to see if they get their cleaning done cheaper
than at present. Even in these circumstances and you submit a
quote which is cheaper they still may not have the impetus to
change if they are happy with their present regime. However you
do end up on their files for that day when they do finally
decide to change. So you could get a call one two or even three
years down the line.

Advertising in the yellow pages is probably a must, as despite
the advent of the Internet people do still use yellow pages to
find services they require. At least this way the company are
calling you for a quote so are more likely to actually require
cleaners. From the point of view of closing a sale it is better
if the client has chosen you rather than the other way round.
The only problem with advertising in the yellow pages is one of
cost. There are probably a large number of firms advertising
their services that you are in direct competition with.
Consequently you have to make your advertisement stand out from
the others. To do this is a very costly exercise but ultimately
should be worth it for the amount of new business it brings in.

Advertising in Thompson’s directories I find difficult to
comment on. Whilst being cheaper than Yellow Pages in my own
experience it has brought in very little new business.

Using a Mailing list and contacting companies with a sales
letter, like telesales is a matter of chance. Again you have the
time factor to pay for plus the postage plus the cost of buying
in a mailing list if you do not put one together yourself.
Putting a mailing list together is a very time consuming
business. I know because I have done it, and again in our
experience it brings in very little new business. If you have a
high advertising budget then it may be something that you
consider worthwhile.

As far as advertising in local newspapers is concerned this can
become very costly for little or no return so I would not
recommend this to any new cleaning business. Possibly with
carpet cleaning and window cleaning you will have more success.
However the take up from your advertisement will mainly be
domestic customers not commercial concerns. Likewise advertising
in specialist journals is a costly exercise but possibly
worthwhile if your budget is large enough. However you have to
research the journals carefully to make sure that the companies
you are trying to target actually subscribe to these and more
importantly read them.

Leaflet drops, direct marketing and Internet advertising will be
covered in part two of the article

As we all know, buying and selling properties is a great way to gain financial freedom, even if you weren’t unable to go to a prestigious college or finish your formal education like what your peers have done. However, learning how to flip houses alone is not enough. You also have to get moving, do some research, implement effective marketing strategies, and build networks to ensure your success in the real estate game.

Like what was mentioned above, there is more to flipping real estate aside from buying and selling properties to make money. There are lots of important things to be done and tasks to accomplish to ensure huge returns on investments. One of them is building a sellers’ list. As you may know, it is important to have good sources of properties to flip. Even if you have lots of buyers waiting on standby, you won’t be able to earn money if you don’t have houses to sell. For this reason, you will need to use marketing strategies that will attract potential home sellers or even encourage those who have no concrete plans of selling their properties to get into action.

For starters, you can utilize tried and tested marketing techniques such as running ads on newspapers or even on the radio or TV. But if you don’t have the money to spare, you can also use the Internet. Bear in mind that the World Wide Web is a powerful marketing tool and it can propel your real estate investing business forward if used effectively. Many real estate investors nowadays are using their Internet as their primary marketing tool and it would do you a world of good if you would follow their example.

Learning how to flip houses wouldn’t be complete if you’re not going to include learning creative marketing strategies in your “flipping curriculum.” Aside from the running ads online and in the newspaper, there are many ways to find leads to great investment opportunities. You just have to use your creativity and your resourcefulness. Examples of great, yet unconventional ways to find motivated home sellers is to use bandit signs, send yellow letters or post cards, and post “we buy” houses signs among others.

What’s the first thought that pops in your head when somebody talks to you about a referral letter marketing method for Realtors? I’ll bet you $20 you think I’m talking about getting letters of recommendation and testimonials from your past clients, right?

That’s a effective marketing idea for Realtors too. Although, I’m talking about getting yourself an overflow of clients sent to you by professionals like attorneys, contractors, CPA’s and landscapers. And all it’ll require is just a personal letter written by you, the world’s most fantastic Realtor.

Here’s the referral letter marketing theory for Realtors or agents in a nutshell: generate a list of professionals that are likely to have clients that could potentially be your clients too. Then, sending it by regular mail, compose a personal letter to your list of respected professionals.

Be sure you get unique and use an envelope that stands out from every other white, standard envelope in the mail. If doable, telephone each professional that receives your letter, as a follow up project.

There are a ton of “top producing” Realtors who apply this single method to create the majority of their closings. There’s nothing unethical with following the leader.

The 1st step in this process is making a list of these respected professionals that you desire to build relationships with…

- CPA’s

- Lenders (understandable, correct?)

- Financial Advisors

- Real Estate Attorneys

- General Contractors

- Real Estate Appraisers

- Escrow Officers

- Electricians

- Plumbers

- Residential Landscapers

- Tree Trimming Professionals

- Handyman Contractors

- Get the picture?…

Of course, there are countless more professionals to add to the list but that’ll get you going for now.

So how do you get this full list of specific professionals to market to? Fantastic question, glad you asked. Depending on how many marketing dollars you have, there are a duo of options for you.

Looking through the yellow pages, on-line, is a economical option. You must already have a geographical area you stick to so you’ll want to stay within that region, for the most part. The time consuming component about this option is the manual labor.

You have to go through each person listed and find their name, phone number and mailing address. It may take you a while but if you have more time than marketing dollars, this is the way to go.

The other option for you is to just pay money for a list of these professionals that you wish to market to. In the same way you’re probably on one or more Realtor or agent lists being sold out there, just about every profession has their own list for sale too.

Don’t worry, these types of lists are not unethical or anything. Some people don’t know but these types of lists are compiled and available for sale if professionals, like us real estate agents, join an association or give their info to a publication that they subscribe to.

You have more than decent choices when it comes to picking a list company to purchase your list from. The list company you choose should be able to provide you with every profession you’ll require, rather than going to one company for a CPA list, another company for an attorney list, and so on. I assure you, it’ll cost you a few dollars for this list but it’s going to salvage you hours of valued time!

However you prefer to obtain your list of professionals, once you have it, it’s time to begin writing your “personalized” letter. I don’t have space here to instruct you about copywriting, regrettably. That’s a subject all by itself.

Just understand for now that you don’t want your referral letter to be a “sales letter”.

When one of these professionals gets this referral marketing letter, they need to feel like they’re the only one who got it, even though you could copy most of it and mail it to other professionals.

It’s all about writing the letter as if you were talking to the person face-to-face. Don’t apply the same flavorless language that your bank does when they send you a boring letter in the mail. Speak to them like a real human being and catch their curiosity.

As a side remark, personalizing your marketing goes for all your Realtor marketing ideas, like postcards, emails, articles, ads, etc.

What the heart of this letter needs to tell them is that you desire to refer business back and forth, not simply take and take and take from them. The ultimate result you’re looking for is to be their favorite Realtor for all their clients who require real estate services. Don’t tick off these professionals by “selling” them, but alternatively, show them however they’re going to profit, o.k.?

If you happen to know a personal tid bit about their company or a customer they’ve worked with, toss it in your letter. Perhaps you personally know of a client who’s used that professional, toss that in the letter too. Unless you begin talking about their momma, there’s no way you can get excessively personal.

Penning this marketing letter yourself would be my huge, chief suggestion. But, if you utterly detest writing this kind of marketing letter, your other alternative is to locate a good freelance writer to do it.

Just type in “independent writers” on Google and you’ll see many individuals to pick from. With a number of companies, they even permit you to sort through their writers from across the globe. It’s nifty since you can sometimes check their reviews, pricing and even send them a question to “interview them”. In several cases, posting a project you want written and letting freelance writers apply, is allowed. It’s excellent.

Ok, so now that you have your marketing list and referral letter written, it’s time to send it out. Only whatever you do, please do not send your letter in a regular white envelope like we see everyday of our lives… please!

Get another unusual mailing package or envelope with a little color or size to it. Your intention is to stick out like a sore thumb, in a good way, from all the mail your list will be receiving. I’d also advise you to write the mailing and return addresses by hand so that you increase the “personal” look of your letter.

When you gather your mail, which pieces do you open right away and which ones do you toss without a second look? The precedence goes to letters where the sender hand-wrote the address, everytime!

A bonus you’ll want to include, in the package, is some sort of marketing piece in addition to your referral letter. This may be a video you create using Animoto that showcases who you are and why they must pay attention.

A friend of mine used poker chips as his marketing thing when he sent out a mailing for his life insurance business. His slogan on the poker chips was “Don’t Gamble on Your Life”.

Sheer brilliance! That’s the sort of creative juice you need to have flowing if you want to be the top dog Realtor or agent in your area.

With this referral letter, make certain you specify for these professionals to not only call your phone, if they want, but also to check out your blog or website. Give them the choice but make certain you give them both. You can never tell who hates talking on the phone and who hates looking at websites.

The final step we’ll address is absolutely critical. Repetition is king when it comes to marketing. If you look at marketing statistics in general, it’s been shown that consumers and prospects need to hear or view the same marketing message more than 6-7 times before they feel comfy enough to respond.

So the obvious “take-away” is that you must continue to market to these professionals on your list, more than once. Following up with these professionals with another letter or a telephone call every 4 weeks or so would be my suggestion. If you were able to get or buy their email address, feel free to start emailing them as well.

As it is with dating, you need to be careful to not smother and bother them or else you can bet on never getting referrals from them, ever. It’s a fine line but you need to tell them why you should be their “go-to” Realtor without coming across in a rude or annoying style.

As a side note, if you have the marketing funds but don’t have the time, think about hiring a teen or college kid to stuff these mailers. Your college kid or teenager can stuff all the envelopes and address them but I’d still suggest for you to pen the referral letter yourself.

This sort of hired-hand will be about as inexpensive as you can get and you’ll salvage so much time that you won’t know what to do with yourself.

In the end, I feel this is one of the most outstanding marketing tips for Realtors to ensure a long, successful career without a million-dollar marketing budget. If you construct these relationships correctly, they can bring you so many leads that you won’t need to actively promote or market your real estate business in any other way.

Trust me, the cash will come as long as you focus on helping them as much as you need them to help you!

Shiloh Street University is an online marketing school for Realtors, dedicated to “Creating Wealthy Agents through World-Class Marketing” by providing step-by-step video on top real estate marketing products and real estate agent marketing advice.

Whether you are a beginner or a hardened veteran, one of the things that you should pay close attention to when you invest in real estate is your marketing campaigns. As we all know, marketing and real estate investing go hand in hand. You cannot call yourself a successful real estate investor if you don’t know how to create marketing strategies that would easily pique the interest and curiosity of motivated home sellers and buyers.

There are tons of marketing strategies that you can use to give your real estate investing a huge boost. If you have lots of money to spare, there’s the radio and the television. You can reach a broader audience with these two marketing tools. There’s also the Internet, which is one of the most effective and popular devices that you can use to spread your “message” to your target market.

For real estate investors who don’t have enough funds to carry out massive marketing campaigns through the radio, television, and the Internet, don’t fret. There are lots of effective strategies that you can utilize without you having to spend tons of cash.

One of the cheapest ways to find motivated buyers and sellers is by using bandit signs. Bandit signs don’t usually cost much but according to those who invest in real estate, these babies can get the phone ringing off the hook.

However, you have to be careful when using these marketing tools because there are cities and states that prohibit the posting of bandit signs in public areas. You also have to make sure that your bandit signs can withstand strong rain, wind, and other weather conditions. All your efforts to creating and setting up these signs will all go to waste if they can easily be toppled by strong gusts of wind.

Another inexpensive marketing method is by mailing yellow letters. Yellow letter marketing is said to have a high response rate and many real estate investors were able to find leads to good real estate investments through this particular marketing strategy.

Bear in mind, however, that not all responses you will receive from the recipients of your yellow letters are all positive and favorable. At times, you will be at the receiving end of the anger of an indignant homeowner who wants to know how you got so much information about him or her.

Creating effective marketing strategies is one of secrets to real estate success. If you want to learn more tips on how to invest in real estate, simply log in to www.REIWired.com.

premises could lead to suing the Company?

i live in foxdale manor apartments in san jose, ca. this has been a year of living hell. our rent range is $1,500/month for a four bedroom 1 1/2 half baths, townhouse; two parking spaces. these premises are full of it. pictures show a pretty image but step a foot & you’ll witness the living hell of it. this place has been considered the “ghetto” due to excess littering & the list goes on. i have a short review in yellow pages that i posted myself too see if anyone agrees with me but regrettably no one knows about them.. PLUS! they want to increase the rent to $1,650 because “allegedly” is the existing market value. tell me, could a petition letter make a difference? i know the economic facts are downhill, but honestly these apartments are not worth that much!!

http://www.yellowpages.com/info-LMS53822243/Foxdale-Manor-Apts/reviews
OK, i have a family of six, everyone has a room, trying to afford a house is very hard right now, so if it were easy, i would have suggested to move out.

What do you think of when you hear the marketing term “Referral Letter Marketing”? I’ll bet you $20 you think I’m talking about getting letters of recommendation and testimonials from your past clients, right? That’s a good marketing idea for Realtors too but I’m talking about getting a constant stream of client referrals from professionals like CPA’s, mortgage brokers, financial planners, attorneys and contractors; all with just a personal letter written by you, the world’s best Realtor.

Here’s the referral letter marketing idea for Realtors or agents in a nutshell: Generate a list of professionals that are likely to have clients that could potentially be your clients too. Put together a very personalized letter to mail to these professionals (regular mail, not email). Get creative on the envelope or package you send it in as well at some type of additional marketing piece, like a DVD you make using Animoto. Follow up with each professional by phone, if possible, and continue to mail/contact them once per month.

Many savvy Realtors and agents use this single marketing method to fuel their real estate businesses for their entire careers! There’s nothing wrong with following the leader.

First, let’s start a list of professionals that actually have the clients you could work with…

* Certified Public Accountants

* Mortgage Broker and Lenders (obviously)

* Financial Planners and Advisors

* Attorneys

* General Contractors

* Interior Designers

* Real Estate Appraisers

* Title and Escrow Officers

* Electricians

* Plumbers

* Landscapers

* Roofers

* Tree Service Companies

* Handymen

* You get the idea…

That list should get you off and running but there’s many more you can add in the future.

So how do you generate this list of specific professionals to market to? Great question. You have a couple of options, depending on how much money you have in your marketing budget.

One option is to search the yellow pages online. You should already have a geographic area you stick to so you’ll want to stay within that region, for the most part. The time consuming part about this option is the manual labor. You have to go through each person listed and find their name, phone number and mailing address. It could take you a while but if you have more time than marketing dollars, this is the way to go.

Another option for building this marketing list of professionals is to simply buy a list. In the same way you’re probably on one or more Realtor or agent lists being sold out there, just about every profession has their own list for sale too.

This isn’t some kind of “black market” or illegal list, don’t worry. These types of professional lists are out there because professionals (like us Realtors or agents) will sign up for various publications, organizations, events, etc. and their information gets compiled and sold. Surprised? Well, now you know where all that junk mail and spam comes from.

There are quite a few list companies out there but one of the largest that I’d recommend would be InfoUSA. You should be able to go to them for just about every profession out there, rather than going one company for a CPA list, another company for an attorney list, and so on. It’ll cost you a few bucks but it’ll save you a pant load of time!

So once you have this marketing list of professionals (however you chose to get it), it’s time to write your VERY personalized “referral letter”. I’m not going to get into how to write sales copy here though. That’s a topic all by itself. For now, you need to know that this letter can’t be a general “sales” letter that you’d mass mail to a farm area to generate listing leads, OK?

When one of these professionals gets this referral marketing letter, they need to feel like they’re the only one who got it, even though you may copy most of it and send it to other professionals.

It’s all about writing the letter as if you were talking to the person face-to-face. Don’t use a bunch of “salsey” clichés and standard “professional jargon” you read in the letters you get from your bank. Talk to them like a real person and capture their interest. (by the way, this “personalization” goes for just about all your marketing pieces: postcards, flyers, ads, emails, etc.).

The “meat and potatoes” of the letter needs to explain that you want to build a professional relationship with them where you can refer business to one another. You want to be their “go to” Realtor or agent for the rest of their career. Emphasize how they’ll benefit without trying to “sell” them on it, you know?

If you know something personal about their company or the area they work in, throw it in the letter. If you know of a client who’s worked with them, throw that in there too. Unless you start talking about their mom, there’s no way you can get TOO personal.

I would highly advise you to write this letter yourself, in your own words. But if you just hate writing this type of marketing material, you can take a look at http://www.elance.com. At Elance, you can sift through freelance writers from all over the country and world. You can check reviews on them, see what they’re charging for prices, contact them to ask questions, etc. You can even post the job you’re looking to fill and have writers come to you. It’s great.

OK, so now that you have your marketing list and referral letter written, it’s time to mail it out. But please don’t just send it in a plain white envelope like everyone else……please.

Find another unique mailing package or envelope with some color or size to it. You want that letter to stand out from all the other mail this guy or gall is getting that day. I would also hand-write the address and return address, as it’ll appear more personalized to the recipient. Think about how to prioritize your mail? Hand-written addresses go to the top of the pile, every time.

Next, you want to include a marketing piece, other than just the letter. One marketing idea would be to put together a video with Animoto, burn it on a DVD and send it with the letter.

One of my friends, a life insurance salesman, sent out a similar mailing and included poker chips with his contact info on them. His theme was “Don’t gamble with your life”. Genius! That’s the kind of creative juice you need to have flowing if you want to be the top dog Realtor or agent.

By the way, in this referral letter, I would direct them towards your website and phone number. Give them the option but make sure you give them both. You never know who hates talking on the phone or who hates looking at websites.

This last step is probably the most important. Repetition is king when it comes to marketing. Marketing industry statistics show a consumer needs to see or hear from you at least 7 times before they become familiar enough with you to act.

So keep following up with these professionals on your marketing list. I’d say shoot for once per month, either by phone or another letter, after you make the initial follow up phone call after your first mailing. If you have their email address, you can start using that for the follow ups too.

Just please be careful about not smothering them. Be courteous and give them space but at the same time, don’t let them forget which Realtor or agent they should be sending clients to.

As a side note, if you have the money but don’t have the time, think about hiring a teenager or college kid to stuff these mailers. You can write the referral letters yourself (or have someone from Elance do it), but have your hired-hand address the envelope, stuff it with the letter and marketing piece and have them mail it out. It’s cheap labor, just like US companies do when they hire overseas workers for their customer service call centers. (did I just throw in a cheap shot?)

Bottom line, I just think this is one of the best marketing ideas for Realtors or agents out there. Eventually it can give you a free stream of leads and prospects that can make you a top producing Realtor or agent, as long as you stick with it and build these referral relationships right. Focus on helping them as much as you want them to help you and the money will flow in.